Find the artist that best suits your needs
Jennifer | Owner, Hair + Lash Artist, Educator
As an original artist to the PLB team, after years of management, I decided it was time to for the next step approaching our 10 year anniversary. I purchased PLB in late November 2024. While a lot will remain the same, I hope to grow and evolve for our customers and staff.
I Specializes in Haircuts + Lashes. I’m obsessed with my Frenchies, Duke and Lulu. I love spending time with friends and family who who fill my cup.
Licenses + Certifications
Cosmetology License, 2009
Classic Lash Certified, 2015
Volume Lash Certified, 2016
Certified Lash Educator, 2020
Amanda | Skin Care Specialist, Lash Artist, Independent Contractor
Specializes in Skin Care, Brow Lamination and Lift and Tints, Enjoys weight lifting and going on walks with her two pups and husband.
Licenses + Certificates
Esthetician License, 2021
Classic Lash Certified, 2022
Amy | Hair Artist, Independent Contractor
Specializes in cuts, color + Brazilian Blowout treatments. Enjoys sports, board games + cottage time.
Licenses + Certificates
Cosmetology License, 2004
Kemon Color Expert Certification
Brooke S | Hair Artist, Independent Contractor
Specializes in Natural Hair Color + Blondes. Obsessed with Disney. Boy mom of 3. Crafts everything.
Licenses + Certificates
Cosmetology License, 2004
Great Lengths Hair Extensions, 2005
Brooke W | Lash Artist, Independent Contractor
Specializes in Classic Lash Extensions + Lash Lifts. Mom of 2 who loves to hike, golf, run, garden + travel.
Licenses + Certifications
Cosmetology License, 2004
Classic Lash Certified, 2020
Volume Lash Certified, 2022
Emma | Lash + Brow Artist, Independent Contractor
Specializes in classic lash extensions. Loves sports, the outdoors, and her 3 rescue pups!
Licenses + Certificates
Esthetician, 2024
Classic Lash Certified, 2023
Volume Lash Certified, 2024
Holly has been working behind the chair in Grand Rapids since 2019. She went to Douglas J Aveda for cosmetology school, was an assistant stylist at Cheeky Strut Salon where she refined her color education and worked at Sin Repbulic Salon as a stylist until 2021. She is also a wedding hair and makeup stylist. Holly is a mom, avid snowboarder and loves any genre of rock music.
Licenses + Certificates
Cosmetology license, 2019
Tape-in-extension Certified, 2020
Holly | Hair Artist, Independent Contractor
Jasmine | Nail Artist, Independent Contractor
Jasmine is the ultimate nail guru at Pure Lash & Beauty, specializing in natural nails + nail art. Her passion for crafting beautiful nails is evident in every creation she brings to life. When she's not busy transforming nails, Jasmine can be found enjoying new coffees, spending time with her family, or unleashing her creativity with a crochet hook.
Licenses + Certificates
Manicure License, 2023
Barbicide Certification, 2024
Journey | Tattoo Artist
Journey Green, a tattoo artist and illustrator based in Kalamazoo, specializing in fine line and other styles. Art has always been my way of telling stories, whether through tattoos, branding, or digital design. With a background in social media and creative project management, I love blending strategy with creativity to bring ideas to life.
As a mother of two, I understand the importance of meaningful connections, which is why I value every client relationship. Whether I’m creating a delicate tattoo or crafting a bold design, my goal is always the same—to make something that resonates, inspires, and lasts.
Licenses + Certificates
OSHA bloodborne pathogens 2023
Madeleine | Lash Artist, Educator, Independent Contractor
Madeleine specializes in classic, mixed and volume lash extensions. She also loves adding color pops upon request to elevate the fun and freedom of extensions. She enjoys walks with her dog Rory, traveling with her husband and building community with her church.
Licenses + Certifications
Esthetician License, 2020
Classic Lash Certified, 2020
Volume Lash Certified, 2022
Mikayla | Permanent Makeup Artist
Specializes in Permanent Brow Makeup. Cat mom and all around artist who loves learning new techniques, illustrating, and spending time with her friends and family
Licenses + Certificates
Permanent Makeup Certified, 2023
Blood Born Pathogens, 2023
Olivia | Lash Artist, Independent Contractor
Olivia graduated from Douglas J. Aveda Institute in 2021. She is dedicated to creating a comfortable environment to give you your dream lashes! She specializes in lash lift/tints and lash extensions. Olivia enjoys spending time with family, shopping, traveling up north, decorating, and going on adventures with her dog!
Licenses + Certifications
Esthetician License, 2021
Classic Lash Certified, 2021
Volume Lash Certified, 2022
Sasha | Lash Artist, Educator, Independent Contractor
Sasha specializes in classic, mixed and volume lashes. She loves to learn new techniques and stay on trend. She enjoys Michigan summers, spending time on the lake and being with family. She also volunteers at a local animal shelter in her spare time, as animals bring her joy.
Licenses + Certificates
Esthetician License, 2018
Classic Lash Certified, 2018
Volume Lash Certified, 2019
Microblading + Microshading, 2022
Certified Lash Educator, 2023
Sydni is a licensed esthetician who graduated from the Douglas J Aveda Institute in 2020. She specializes in volume lashes, body waxing, brows and script fine line tattoos. When not in the salon, you can find her hanging out with friends and family or at the gym. She is a reality television junkie and is obsessed with true crime. She strives to create a safe space to help all clients feel beautiful and comfortable in their own skin.
Licenses + Certificates
Esthetician License, 2021
Classic Lash Certified + Sugaring certification, 2021
Volume Lash Certified, 2022