Pure Lash & Beauty opened in February 2015 as the first eyelash extension salon in Southwest Michigan. The salon specializes in lash extensions, lash lifts, brow shaping, hair services, waxing and makeup. Pure Lash & Beauty is more than just a salon; it is a unique environment that encompasses all things beauty, both inner and outer. Our main focus and passion is you and your beauty. Working to enhance your overall look and confidence is what we do best, all while providing talented, creative and educated stylists. We invite you to experience our warm and welcoming environment and promise you’ll leave looking and feeling fabulous!



I would like to welcome you to Pure Lash & Beauty and thank you for your interest in the salon. I founded PLB on a few simple beliefs: everyone deserves to look and feel their best, and everyone deserves to feel welcomed and appreciated. At Pure, these things will always remain true. It is our mission to provide outstanding beauty and customer service. We pride ourselves with the care and concern we take while taking care of you. If you feel we have not given you the best possible customer service or have a suggestion that would help us improve, I’d love to hear from you. Please contact me at purelashandbeauty@yahoo.com.